Solutions | Obtaining and Using Customer Requirements |
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The most important activity in product development is obtaining and applying clearly understood customer requirements. We show a company’s engineering and marketing teams the best ways to understand customers and turn that understanding into innovative products. Our Voice of the Customer (VOC) process has helped a wide variety of companies: high technology, heavy industrial, telecommunications and semiconductor — most in multi-site development environments that are chaotic and include considerable pressure to get products to market. With 30 years of practical experience and 11 years as consultants, we offer a mature approach, using tools and processes that are adaptable and scalable to your specific needs. We pride ourselves in offering solutions that are tailored to reflect your unique business objectives and the culture of your development team.  When we’re done, your development team will clearly understand the value of customer input, and how engineering and market must collaborate in defining innovative products. They’ll also know how to organize a series of customer interviews, asking the right customers the right questions in the right way. They’ll be able to process all the information and use it to craft a clear set of customer requirements. And the Guidebook we leave behind will guide them step by step in new product definitions for years to come. Our guides are not simply hard copies of PowerPoint slides; rather they are fully documented, step-by-step directions, with ample examples, and templates.How we help you Given our singular focus on product development consulting and our deep experience in defining customer requirements, we can quickly diagnose the real root cause of your challenges — often over the phone. Then we’ll offer at least two paths for your consideration. We provide appropriate solutions ranging from a simple fix of your MRDs (Marketing Requirements Document), to a comprehensive Voice of the Customer model. We improve teamwork between engineering and marketing, coach development teams through the entire process of obtaining and using customer requirements, and help multi-site development teams collaborate to deliver innovative products. When we’re done, we’ll have helped your team — and, more importantly, improved your process and methods for the long term. Our clients have called our guidebook, Obtaining and Using the Voice of the Customer, a breakthrough document due to its focus on implementation and practicality. They appreciate its practical and realistic approach, plus the meticulous details of how to implement each aspect of VOC. It all starts with a consultation directly with one of our Senior Experts during which we identify and prioritize your challenge -- risk free, no charge. |